Most go-to-market advice is written for software. You launch, you iterate, you scale a demo. None of that applies when your product is a physical thing that needs to sit on a finite shelf, sold through a buyer who has heard every pitch. A go-to-market strategy for FMCG is a different game, and this guide…
Most GTM teams never actually compare Claude vs. ChatGPT for their GTM work. ChatGPT was there first, so that’s what they use. That’s a reasonable way to pick a note-taking app. It’s not a reasonable way to pick the tool that shapes your ICP, your sales messaging, and your competitive positioning. This article breaks down…
Most teams use ICP prompts the same way they use Google: one question at a time, no system, no continuity. You ask for an ICP. You get something generic. You tweak the prompt. You get something slightly less generic. Two hours later you have a document that nobody on the sales team uses. The problem…
Most ICPs are fictional. A few adjectives, a job title, some assumed pain points. Written once in a strategy offsite. Never updated. The result: your sales team targets the wrong accounts, your messaging stays generic, your win rate doesn’t move. Not because the product is wrong. Because the ICP was never grounded in anything real….
Most lists of AI tools for GTM teams skip the most important question: where in your process does the bottleneck actually sit? Without that answer, you end up with a stack of fifteen tools, three of which get used, and none of which talk to each other. This article maps specific tools to specific GTM…
The difference between a good GTM strategy and a successful launch is preparation. A strategy tells you what to do. This GTM launch checklist tells you whether you’re actually ready to do it and covers everything you need before, during and after launch. Not sure what a GTM strategy is? Start with What is a…
Knowing how to build a go-to-market strategy is one thing. Doing it in the right order is another. Teams jump straight to messaging, campaign planning, or launch dates before they’ve answered the harder questions. Who exactly is this for? Why will they choose us? How do we reach them without burning through budget on the…
A go-to-market strategy is your plan for bringing a product to a specific market — and reaching the right customers at the right moment. It starts where product/market fit ends. PMF tells you that your product solves a real problem for a real customer. GTM answers what comes next: how do you reach those customers…